Current Job Vacancies

Marketing Data & Performance Analyst

The Role:

This role is responsible for managing and developing Crane Garden Buildings data analytics and insight. You will use the extensive data pool available to generate reporting, insights and actionable recommendations based on your continuous findings. The aim is to use data analytics to grow leads and sales for Crane across all product lines. 

 The role requires a hands-on team approach whilst also operating at a strategic level for the long-term development of the website and brand, working closely with the Head of Marketing and other members of the team.

Key Responsibilities:

• Design, collate and interpret performance reports, continually improving depth of insight and intelligence to grow the business.
  
• Manage the Crane PPC account, undertaking daily budget and performance decisions based on keywords, ad copy and campaigns across Google and Meta (Bing and Programmatic)
  
• Responsible for reviewing marketing channel and sales conversion performance by customer type, product, seasonality, lead and cost dynamics adjusting as appropriate to meet targets and maximise ROI.
  
• Provide daily, weekly and monthly updates for the marketing team and senior stakeholders and ad hoc reporting or insights as and when required.
  
• Monitor the marketing budget to ensure all expenditure is accounted for and within budget parameters, working alongside the Finance team.
  
• Support the marketing performance forecasting process by preparing data based on historic performance and future ambitions. Recommends targets to be set for the PPC channel and support the formulation of SEO and paid social targets.
  
• Find correlations, trends and insights based on a wide range of data sources using the in-house Crane system called Athena, Google Analytics and other digital tools (e.g. Screaming Frog, SE Ranking).
  
• Report on aspects of on-site performance e.g. clicks, customer journeys, touchpoints, calls to action, use of mobile vs. desktop, search engine usage, page impressions, conversion rates, A/B testing, CRO improvements etc., working alongside the web development agency.
  
• Support the marketing team, responding to ad hoc data queries across the marketing remit.
  

Rewards & Benefits: 

• Salary up to £28,000
• Excellent staff facilities with breakfast and fresh fruit provided daily
• 32 days annual holiday (including bank holidays)
• Medical health shield payment scheme
• Death in service cover
• Opportunity to use the company holiday home

Working week is 40 hours 8:30 - 17:00

Salary: £28,000

Sales Designer - Syon Park

We are recruiting a Sales Designer for our newest show site in Syon Park.

As a confident and outgoing person, you will use your consultative and creative expertise to guide customers through the selection and purchase process. Utilising the full training that you will be given you will help clients realise their vision of the ultimate garden building offering a range of bespoke features and colours that best compliments their outdoor space. 

We are looking for people who share a passion for delivering a customer experience and a quality product that exceeds expectation.

Key Responsibilities:

• Engage and inspire the customer, promoting our products and advising in the selection of the best garden building for their needs
• Produce accurate quotations in line with customer requirements and present terms of agreement and close sales
• Promote the business ensuring all sales opportunities are followed up
• Conduct visits to the customers property to measure and qualify the suitability of products
• Respond to incoming email and phone enquiries from new and existing customers
• Ensure all sales are recorded and order information entered on to the company CRM system
• Advise on forthcoming product developments and discuss special promotions where appropriate
• Review your own sales performance, aiming to exceed targets

Required Skills:

• Experience of delivering face to face consultative sales
• Sales & Service driven, with a creative and inspiring personality
• Able to discover and overcome objections and close sales
• Highly organised with an eye for detail
• Experience using a CRM system would be an advantage but not essential as full training will be given

Rewards & Benefits:

• Salary £30,200 increasing to £31,700 after 3 months
• Quarterly bonuses up to £8,000 for achieving targets
• Annual bonus £2,000 for achieving the full year target 
• Commission payment on every building sold
• 28 days holiday including bank holidays, increasing with length of service
• Health Shield payment scheme
• Death in service benefit (twice annual salary)
• Sick pay after qualifying period 
• Onsite parking
• Contributory Pension scheme

Usual working pattern is 40hrs a week on a 2-week rota working alternate weekends

Being fully mobile and having your own vehicle is essential for this role as you will be required to conduct customer visits.

As this role involves working with the public a DBS check will be conducted prior to appointment.

Salary: £30,200 -£31,700 plus bonuses & commission

Content & Social Media Executive (Maternity Cover)

We have a vacancy for a full-time maternity cover within our marketing team and are looking for a marketing specialist with at least 2 years’ experience as a Content and Social Media Executive. 

About the Role:

It’s an exciting time to join the Marketing Team at Crane Garden Buildings. We’re bolstering our marketing effort across all channels, including our website, organic and paid social media. We’re a small team with big ambitions, so it’s really important for the new member of the team to be equally passionate about our brand, products, channels, and with skillsets to match.

The successful candidate will be joining the team at a pivotal time, with many new challenges and opportunities ahead, including investment into the website to drive sales leads while improving customer engagement, utilising a variety of digital channels.

Key Responsibilities:

• Generate increased business and leads with use of successful SEO and digital PR activities.
• Generate content and copy to advertise the brand to generate enquiries, ensuring it is relevant, accurate, and gives a clear customer message.
• Develop and deliver our SEO approach, with agency support, driving and constantly updating marketing’s content plans.
• Liaise with other members of the marketing/sales team to maintain product knowledge. Ensure the promotion of the right message for customers, considering seasonal content and brand appeal.
• Write a wide variety of website copy, utilising product and brand knowledge, ranging from blog and news articles to more product specific content and landing pages.
• Use customer persona data to target the different customer types, depending on the platform it is being designed for.
• Drive a variety of projects to assist the development and recognition of the Crane brand.
• Work with our Performance Marketer to create and run successful paid social campaigns, and monitor the performance of the website, social media, and SEO to collectively. Produce action plans for increased performance and any remedial actions required.
• Accountable for organic social media postings and platforms including Instagram, Facebook, Pinterest, Twitter and TikTok.
• Create content for print materials, including brochures, flyers, and signage.
• Creative input across all areas of marketing, including the ever-evolving development of the website to best suit the customers and deliver quality enquiries.
• Work collaboratively with the photographer/videographer to ensure all imagery used on the website, social platforms and advertisements is of high quality, suits the aesthetic of the website and will appeal to the customer base.

Required Skills & Experience:

• Minimum 2 years’ experience working within a marketing team
• B2C experience, ideally in the luxury sector 
• Excellent communication skills both written and verbal
• Creative eye and strong attention to detail
•  SEO and commercial content writing, proof reading & editing
• Proficient in Microsoft Office and SEO tools (Google analytics, SEMrush)
  
• Adobe Acrobat, Adobe Photoshop and Canva
• GCSE English & Math’s at grade 5 or above
• Marketing qualification level 3 or above (preferred but not essential) 

Rewards & Benefits:

• Salary up to £30,000
• 9 - 12-month contract
• Excellent staff facilities with breakfast and fresh fruit provided
  
• 32 days annual holiday
• Medical health shield payment scheme
• Hybrid working - 3 days in the office and 2 days from home
• Opportunity to use the company holiday home

This role will suit someone one looking for a 9-12 month contract, working full-time hours with the flexibility of a hybrid working arrangement.

Salary: £27,000 - £30,000

Building Installer & Fitter

We are looking for a Trainee fitter to join our installation team.

Why not kick start your career to become a skilled installer/fitter of high-quality handmade garden buildings. This is the ideal opportunity to work with a friendly team to develop new skills through mentoring and coaching programmes and develop a career within the construction sector.

Key responsibilities of a Trainee Fitter:

Travelling across the UK and working onsite alongside an experienced fitter, you will learn about our products and installation service. You will be involved, in preparing the site, construction and finishing of our garden buildings ensuring a high-quality job is delivered for the customer.

What we are looking for:

• Previous experience working in the construction sector
• Ability to use power tools, measurements & dimensions with a good eye for detail
• High level of fitness, able to lift and carry heavy items
• Enjoy practical work, building and seeing a finished product
• An understanding of applying health and safety working practices
• Have good communication skills, ensuring our customers have an excellent experience
• Enjoy travelling and having the opportunity to work in all areas of the country
• Working outside in all seasons

Rewards & Benefits on offer:

• Excellent earning potential of £560 - £650 a week
• £25 per day Food allowance for every night away
• Paid hotel accommodation (single rooms)
• 28 days holiday entitlement increasing with length of service
• Death in service insurance
• Healthcare payment scheme
• Company contributory pension scheme
• Opportunity for progression to a fitter role
• Opportunity to use the company holiday home

If you are looking for a new challenge and want a role that gives you the opportunity to work outdoors, learn new skills and visit all areas of the country, apply today

Salary: £27,000 - £31,000